Little Treasures
Magazine Info
Little Treasures
Little Treasures is the magazine that Kiwi parents love.
Little Treasures readers are parents of babies and pre-schoolers and they are hungry for information on every aspect of parenting and what is best for their families. Little Treasures is always warm and supportive: it is often described as a ‘coffee group in print’. It offers a wealth of ideas and shared experiences.
For more than a decade, Little Treasures has boasted one of the biggest magazine subscription bases in the country.
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Little Treasures is an award-winning, bi-monthly magazine for New Zealand parents of pre-schoolers. It’s the authority and a credible source of information, advice and shared experiences.
It helps new parents cope with the momentous changes happening in their lives by giving them detailed, hands-on information about issues like child feeding, health, sleep and behaviour.
Even more importantly, it puts them in touch with other parents, working like a huge “coffee group in print”.
Readers are very responsive to the magazine, sending the hundreds of letters and photos that make up a large part of the editorial content of each issue.
The editorial tone of Little Treasures is always warm and supportive. It says to readers: “I know what you’re going through. I understand the tiredness, the confusion, the fulfilment, the joy. I know that right now your whole life is focused on your child.”
It gives them information, but it doesn’t lay down the law. It leaves parents to decide what is best for their child.
And it says over and over again: “You’re doing a great job!”