Cathay Pacific and Dragonair

We consider every available avenue when it comes to adding value to a total inflight media package. Your advertising message could feature on a meal tray card, a headphone insert, a scrolling TV screen or even a ticket wallet. All of these are original and exclusive ways of reaching the captive audience found aboard Cathay Pacific flights.

Scrolling Message on Lounge TV

Cathay Pacific’s First and Business Class lounges at Hong Kong airport are a sanctuary amid the frenzy of a busy airport. Put your advertising message in front of 300,000-plus passengers every quarter with a 20-second scrolling message at the bottom of the 20 plasma televisions in Cathay Pacific’s award-winning airport lounges.

Headphone Insert

Put your advertising in the hands of 102,000 Business Class and 2,000,000 Economy Class passengers with a message inserted into the headphone bag for monthly campaigns.

Meal Tray Card

Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes.

SIZE:

(Note: size of the meal tray cards may vary on occasions. Please confirm specifications with your advertising representative).

Bleed: 60mm(h) x 92mm(w)

Trim: 54mm(h) x 86mm(w)

TECHNICAL SPECIFICATIONS

Reproduction method: Sheet-fed offset Film: Colour-separated positives, right reading emulsion-side down with colour progressive proofs Screen: 175 lines per inch

System Timetable

The Cathay Pacific system timetable presents a map of Cathay Pacific’s service destinations and routes.

FREQUENCY: Two issues in a year

Issue 1: End of March – end of October

Issue 2: End of October – end of March in the following year

DISTRIBUTION:

Inflight, Cathay Pacific check-in counters in airports, Cathay Pacific ticketing offices (Hong Kong and outports), travel agencies, exhibitions and conventions.

Additional Ambient Opportunities

Ambient media provides creative opportunities for tailor-made high impact promotions. Contact your advertising representative to discuss innovative ambient ideas for delivering your campaign messages.

All Ambient activity is subject to Cathay Pacific’s approval.

RATES

Advertising Rates (USD)
Scrolling Message on Hong Kong Airport Lounge TV's	24,650
Headphone Insert
a) Business (monthly, distribution - 102,000)	0.20	each unit
b) Economy (monthly, distribution - 2,000,000)	0.10	each unit
Meal Tray Card (monthly, 1,600,000 pcs)
a) 50,000 to 150,000 pcs	0.30	each unit
b) over 150,000 pcs	0.22	each unit
Insert Rates for System Timetable (2 x a year, total annual copies 100,000)
Inside Front Cover / Inside Back Cover	12,500
Outside Back Cover	12,500
Double Page Spread	22,880

ACP magazines