Ambient media is a very targeted way to engage and communicate with the busy traveller. It’s a more cost-effective communication than many direct mail campaigns and provides a platform for your brand and advertising message.
Meal Tray Card
Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes.
Headphone Insert
Put your advertising in the hands of Dragonair passengers with a message inserted into the headphone bag.
System Timetable
The Dragonair system timetable, available in all Dragonair ticketing offices and airports, presents a map of Dragonair’s service destinations and routes.
FREQUENCY:
Two issues in a year
DISTRIBUTION:
Inflight, Dragonair check-in counters in airports, Dragonair ticketing offices (Hong Kong and outports), travel agencies, exhibitions and conventions.
Additional Ambient Opportunities
Ambient media provides creative opportunities for tailor-made high impact promotions. Contact your advertising representative to discuss innovative ambient ideas for delivering your campaign messages.All Ambient activity is subject to Dragonair’s approval.
RATES
| Advertising Rates (USD) | |||
| Meal Tray Card (monthly) | |||
| All Routes | 63,050 | ||
| Mainland China | 51,270 | ||
| Other routes: | |||
| a) 50,000-150,000 pcs | 0.30 | each unit | |
| b) Over 150,000 pcs | 0.22 | each unit | |
| Headphone Insert - (bimonthly, all classes - 780,000) | 136,270 | ||
| System Timetable (biannually, total annual copies - 100,000) | |||
| Inside Front Cover / Inside Back Cover | 28,100 | ||
| Outside Back Cover | 31,200 | ||
| Double Page Spread | 47,800 | ||