ACP magazines

Ambient Media

Ambient media is a very targeted way to engage and communicate with the busy traveller. It’s a more cost-effective communication than many direct mail campaigns and provides a platform for your brand and advertising message.

Meal Tray Card

Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes.

Headphone Insert

Put your advertising in the hands of Dragonair passengers with a message inserted into the headphone bag.

System Timetable

The Dragonair system timetable, available in all Dragonair ticketing offices and airports, presents a map of Dragonair’s service destinations and routes.

FREQUENCY:

Two issues in a year

  • Issue 1: End of March – end of October
  • Issue 2: End of October – end of March in the following year
  • DISTRIBUTION:

    Inflight, Dragonair check-in counters in airports, Dragonair ticketing offices (Hong Kong and outports), travel agencies, exhibitions and conventions.

    Additional Ambient Opportunities

    Ambient media provides creative opportunities for tailor-made high impact promotions. Contact your advertising representative to discuss innovative ambient ideas for delivering your campaign messages.

    All Ambient activity is subject to Dragonair’s approval.

    RATES

    Advertising Rates (USD)
    Meal Tray Card (monthly)
    All Routes 63,050
    Mainland China 51,270
    Other routes:
    a) 50,000-150,000 pcs 0.30 each unit
    b) Over 150,000 pcs 0.22 each unit
    Headphone Insert - (bimonthly, all classes - 780,000) 136,270
    System Timetable (biannually, total annual copies - 100,000)  
    Inside Front Cover / Inside Back Cover 28,100
    Outside Back Cover 31,200
    Double Page Spread 47,800
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