Through Cathay Pacific’s inflight and ambient media, advertisers are able to reach a highly desirable target group in a captive environment. That’s because onboard one of the world’s best airlines these passengers can enjoy an oasis of calm in their busy schedule.
No other airline has a more expansive and affluent customer base than Cathay Pacific.
Passengers are highly influential and focused. They fly frequently on international business and have responsibility for making decisions on large capital expenditures. Thirty-four per cent hold senior management positions, including 12 per cent who are a Chief Executive Officer, President or Company Director (Source: Cathay Pacific’s Reflex survey, June 2008).
Every year, Cathay Pacific serves more than 18 million global citizens flying to and from Hong Kong. These travellers use Cathay Pacific’s onboard media for relaxation, entertainment and information about their destination. In the attentive, yet serene, environment of Cathay Pacific flights, these high-spenders are at their most receptive to your advertising message.
Cathay Pacific magazines
Discovery- Cathay Pacific's award-winning inflight magazine.
The Club Magazine - mailed to elite-tier frequent fliers.
Discover the Shop - luxury inflight shopping guide.
Discover the Shop Online - preflight duty-free shopping.
First & Business Class Entertainment Guide - comprehensive guide to films, TV programmes, CDs, video games and radio channels.
Cargo Clan - mailed to selected cargo agents and elite cargo customers.
Cathay Pacific inflight entertainment
StudioCX is Cathay Pacific's onboard entertainment service, offering inflight programming to suit all tastes.
Inflight TV - video channels of choice viewing.
Inflight audio - audio channels for listening pleasure.
Airshow - the aircraft's flight path, time and distance.
Cathay Pacific ambient
Ambient on board the aircraft and in airport lounges - Lounge TV messages, meal tray cards, headphone inserts and more.
Cathay Pacific: your ticket to the world
Cathay Pacific was named 'Airline of the Year' and 'Best Airline Asia' in the 2009 World Airlines Awards run by Skytrax. The United Kingdom-based research company conducts international traveller surveys with more than 16.2 million respondents to find the best cabin staff, airport, airline, airline lounge, inflight entertainment and onboard catering.