Through Cathay Pacific’s in-flight and ambient media,advertisers are able to reach a highly desirable target group in a captive environment. That’s because, onboard one of the world’s best airlines, these passengers can enjoy an oasis of calm in their busy schedule.
Access to a premium market
No other airline has a more expansive and affluent customer base than Cathay Pacific.
Passengers are highly influential and focused. They fly frequently on international business and have responsibility for making decisions on large capital expenditures. Thirty-five per cent hold senior management positions, including 13 per cent who are a Chief Executive Officer, President, or Company Director (Source: Cathay Pacific’s Reflex survey, June 2007).
Every year, Cathay Pacific serves more than 18 million global citizens flying to and from Hong Kong. These travellers use Cathay Pacific’s onboard media for relaxation, entertainment and information about their destination. In the attentive, yet serene, environment of Cathy Pacific flights, these high-spenders are at their most receptive to your advertising message.
Cathay Pacific magazines
Discovery- Cathay Pacific's award-winning inflight magazine.
The Club Magazine - mailed to elite tier frequent fliers.
Discover the Shop - luxury inflight shopping guide.
Discover the Shop Online - preflight duty-free shopping.
First & Business Class Entertainment Guide - first and business class entertainment guide.
Cargo Clan - mailed to selected cargo agents and elite cargo customers.
Cathay Pacific inflight entertainment
StudioCX is Cathay Pacific's onboard entertainment service. It offers inflight programming to suit all tastes.
Inflight TV - video channels of choice viewing.
Inflight audio - audio channels for listening pleasure.
Airshow - the aircraft's flight path, time and distance.
Cathay Pacific ambient
Ambient on board the aircraft and in airport lounges - Lounge TV messages, meal tray cards, headphone inserts and more.
Cathay Pacific your ticket to the world
Cathay Pacific is one of only five airlines in the world to be rated five-star by Skytrax* and, in 2006, was named Airline of the Year by the international aviation journal Air Transport World.
* Skytrax is a United Kingdom-based research company that conducts international traveller surveys to find the best cabin staff, airport, airline, airline lounge, in-flight entertainment and on-board catering.