Discover the Shop is Cathay Pacific’s luxury inflight shopping magazine. Published quarterly, it features a stunning range of duty-free items, from international brand name fashion accessories to the finest wines and latest electronics. Fashion and lifestyle spreads also feature and so can your brand.
| Frequency: | Quarterly |
| Readership: | 4,745,000 (potential) |
| Print run: | 558,000 |
| Distribution: | Inside the seat pockets on Cathay Pacific flights |
RATES
| Advertising Rates (USD) | Frequency Discount | ||
| Insertions | 1 | 2 | 4 |
| Pages | |||
| Full Page - Run of Page | 23,500 | 22,913 | 22,325 |
| Double Page Spread | 46,413 | 45,252 | 44,092 |
| 1/2 Page | 16,450 | 16,039 | 15,628 |
| 1/3 Page Vertical | 12,925 | 12,602 | 12,279 |
| Prime Positions | |||
| Inside Front Cover Spread | 54,755 | ||
| Outside Back Cover | 30,550 | ||
| Inside Back Cover | 27,025 | ||
| Facing Contents Page | 30,550 | ||
| Fixed position premium (% on rate card) | 10% | ||
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Double Page Spread |
279 x 416 |
273 x 410 |
234 x 382 |
| Full Page |
279 x 211 |
273 x 205 |
234 x 176 |
| 1/2 Page Vertical |
279 x 102 |
273 x 96 |
234 x 86 |
| 1/2 Page Horizontal |
136 x 211 |
130 x 205 |
116 x 176 |
| 1/3 Page Vertical |
279 x 72 |
273 x 66 |
234 x 56 |
MATERIAL DEADLINES
| Issue |
On-sale |
Booking |
Material |
Cancellation |
| Jan 2008 |
31 Dec 2007 |
2 Nov 2007 |
12 Nov 2007 |
29 Oct 2007 |
| Apr 2008 |
1 Apr 2008 |
1 Feb 2008 |
13 Feb 2008 |
28 Jan 2008 |
| Jul 2008 |
1 Jul 2008 |
2 May 2008 |
14 May 2008 |
28 Apr 2008 |
| Oct 2008 |
1 Oct 2008 |
1 Aug 2008 |
13 Aug 2008 |
28 Jul 2008 |
