Discovery
Discovery magazine vividly evokes Cathay Pacific’s bold and innovative style, and provides a powerful medium for reaching the airline’s more than 18 million passengers each year and some of the world most frequent and affluent flyers.
Contemporary yet timeless, Discovery magazine’s look blends Zen minimalism with a high degree of luxury and prestige. Pages are clean and uncluttered, photos are generously proportioned. Even the font is evocative of the style of the airline. The overall effect is both elegant and relaxing.
The editorial philosophy: international, intelligent, surprising, useful, entertaining. More than a luxurious travelogue, Discovery reveals the inside secrets of the best cities, food and wine, entertainment, arts and shopping. It’s a magazine and an advertising medium the sophisticated business and leisure traveller will return to several times over the course of a flight – and beyond.
| Frequency: | Monthly |
| Readership: | 1,614,000 (potential) |
| Print run: | 212,500 |
| Distribution: | Inside seat pockets on Cathay Pacific Flights |
RATES
| Advertising Rates (USD) | Frequency Discount | ||||
| Insertions | 1 | 3 | 6 | 9 | 12 |
| Pages | |||||
| Full Page - Run of Page | 21,220 | 20,690 | 20,159 | 19,629 | 19,098 |
| Double Page Spread | 41,910 | 40,862 | 39,814 | 38,766 | 37,719 |
| 1/2 Page | 14,854 | 14,483 | 14,111 | 13,740 | 13,369 |
| 1/3 Page Vertical | 11,671 | 11,379 | 11,087 | 10,796 | 10,504 |
| Prime Positions | |||||
| Inside Front Cover Spread | 49,453 | 48,217 | 46,980 | 45,744 | 44,508 |
| Outside Back Cover | 27,586 | 26,896 | 26,207 | 25,517 | 24,827 |
| Inside Back Cover | 24,403 | 23,793 | 23,183 | 22,573 | 21,963 |
| Facing Contents Page | 26,525 | 25,862 | 25,199 | 24,536 | 23,873 |
| Facing Masthead | 25,464 | 24,827 | 24,191 | 23,554 | 22,918 |
| Facing Editor's Note | 25,464 | 24,827 | 24,191 | 23,554 | 22,918 |
| FP Fixed Position Guarantee | 23,342 | 22,758 | 22,175 | 21,591 | 21,008 |
| Map Sponsor - strip ad across 3 pages (monthly) | 20,000 | N/A | N/A | N/A | N/A |
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Double Page Spread |
279 x 416 |
273 x 410 |
234 x 382 |
| Full Page |
279 x 211 |
273 x 205 |
234 x 176 |
| 1/2 Page Vertical |
279 x 102 |
273 x 96 |
234 x 86 |
| 1/2 Page Horizontal |
136 x 211 |
130 x 205 |
116 x 176 |
| 1/3 Page Vertical |
279 x 72 |
273 x 66 |
234 x 56 |
| Double Page Spread (Map strip ad) |
38 x 416 |
35 x 410 |
25 x 400 |
| Single Page (Map strip ad) |
38 x 211 |
35 x 205 |
25 x 195 |
MATERIAL DEADLINES
| Issue |
On-sale |
Booking |
Material |
Cancellation |
| Dec 2008 |
01 Dec 2008 |
22 Oct 2008 |
24 Oct 2008 |
22 Oct 2008 |
| Jan 2009 |
01 Jan 2009 |
21 Nov 2008 |
27 Nov 2008 |
21 Nov 2008 |
| Feb 2009 |
01 Feb 2009 |
10 Dec 2008 |
12 Dec 2008 |
10 Dec 2008 |
| Mar 2009 |
01 Mar 2009 |
21 Jan 2009 |
23 Jan 2009 |
21 Jan 2009 |
| Apr 2009 |
01 Apr 2009 |
20 Feb 2009 |
26 Feb 2009 |
20 Feb 2009 |
| May 2009 |
01 May 2009 |
20 Mar 2009 |
26 Mar 2009 |
20 Mar 2009 |
| Jun 2009 |
01 Jun 2009 |
24 Apr 2009 |
29 Apr 2009 |
24 Apr 2009 |
| Jul 2009 |
01 July 2009 |
26 May 2009 |
27 May 2009 |
26 May 2009 |
| Aug 2009 |
01 Aug 2009 |
23 Jun 2009 |
25 Jun 2009 |
23 Jun 2009 |
| Sep 2009 |
01 Sep 2009 |
28 Jul 2009 |
30 Jul 2009 |
28 Jul 2009 |
| Oct 2009 |
01 Oct 2009 |
25 Aug 2009 |
27 Aug 2009 |
25 Aug 2009 |
| Nov 2009 |
01 Nov 2009 |
22 Sep 2009 |
24 Sep 2009 |
22 Sep 2009 |
| Dec 2009 |
01 Dec 2009 |
27 Oct 2009 |
29 Oct 2009 |
27 Oct 2009 |
