No other airline magazine has a readership as extraordinary as Silkroad, the signature magazine for Dragonair. Every month it communicates directly to more than half-a-million readers from the Asia-Pacific region, 67 per cent of whose primary reason for travel is business. That’s a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
Established in 1985, Dragonair serves 29 destinations across the Asia-Pacific region in some of most interesting, exotic and culturally varied countries across the world. The airline flies more than 400 flights a week to 17 cities in Mainland China.
Dragonair was voted “Best Regional Airline: SE Asia” in the annual 2008 World Airline Awards™ run by Skytrax. The British-based research company conducts international traveller surveys with more than 15 million respondents comprising 97 nationalities to find the best cabin staff, airport, airline, airline lounge, inflight entertainment and onboard catering. Award winners are determined by measuring passenger satisfaction in 40 product and service areas ranging from their experience on the ground and at the airport to onboard products and services.
Dragonair Publications
Silkroad - Dragonair's inflight magazine.
Dragonair Emporium - inflight duty-free shopping guide.
Dragonair Inflight Entertainment
Dragon On Air is Dragonair's inflight entertainment system.
Dragon On Air Inflight TV - video channels of choice viewing.
Dragon On Air Inflight radio - audio channels for listening pleasure.
Airshow - the aircraft's flight path, time and distance.
Dragonair Ambient
Ambient on board the aircraft - Including meal tray cards, headset inserts, and inflight entertainment timetable.