Cathay Pacific offers passengers superior entertainment, seating in comfort and attentive service aboard some of the newest and most spacious aircraft in international skies. Every month you can have access to approximately 1.5 million highly sought-after passengers.
StudioCX Inflight TV and Movies
Cathay Pacific’s award-winning StudioCX interactive entertainment system offers a wide variety of entertainment in all seats in all classes. Each seat has a personal TV, which can access up to 26 video channels or On Demand videos. Slotted among the latest Hollywood release, sport, or popular sitcoms or drama, your television commercial can return astounding results.
RATES
| Advertising Rates (USD) | Frequency Discount | ||||
| Insertions | 1 | 3 | 6 | 9 | 12 |
| Movies (potential monthly audience 1,614,000) | |||||
| a): New Releases (Arthouse + New Releases) | |||||
| 30-sec spot per month | 20,895 | 20,373 | 19,850 | 19,328 | 18,806 |
| 60-sec spot per month | 31,290 | 30,508 | 29,726 | 28,943 | 28,161 |
| 5-sec billboard spot per month | 9,398 | 9,163 | 8,928 | 8,693 | 8,458 |
| b): All other movies (Asia on Film, CX Library) | |||||
| 30-sec spot per month | 17,350 | 16,916 | 16,483 | 16,049 | 15,615 |
| 60-sec spot per month | 26,025 | 25,374 | 24,724 | 24,073 | 23,423 |
| 5-sec billboard spot per month | 7,780 | 7,586 | 7,391 | 7,197 | 7,002 |
| a + b): All movie channels | |||||
| 30-sec spot per month | 29,850 | 29,104 | 28,358 | 27,611 | 26,865 |
| 60-sec spot per month | 44,700 | 43,583 | 42,465 | 41,348 | 40,230 |
| 5-sec billboard spot per month | 13,425 | 13,089 | 12,754 | 12,418 | 12,083 |
| Daily News (potential monthly audience 1,614,000) | |||||
| 30-sec spot per month | 19,480 | 18,993 | 18,506 | 18,019 | 17,532 |
| 60-sec spot per month | 29,220 | 28,490 | 27,759 | 27,029 | 26,298 |
| 5-sec billboard spot per month | 8,770 | 8,551 | 8,332 | 8,112 | 7,893 |
| Short Features (potential monthly audience 1,614,000) | |||||
| 30-sec spot per month | 17,350 | 16,916 | 16,483 | 16,049 | 15,615 |
| 60-sec spot per month | 26,025 | 25,374 | 24,724 | 24,073 | 23,423 |
| 5-sec billboard spot per month | 7,780 | 7,586 | 7,391 | 7,197 | 7,002 |
| NSI Banner and Billboard - First & Business only | |||||
| (Skyscraper banner with click through to full screen billboard ad) | 19,000 (Minimum 3 months buy) | N/A | N/A | N/A | N/A |
| NSI Banner and Billborard - All Classes | 27,000 | 26,325 | 25,650 | 24,975 | 24,300 |
| Infomercial (client-provided video programme/commercial) | |||||
| 2-minute programme (minimum) monthly | 40,800 | 39,780 | 38,760 | 37,740 | 36,720 |
| Every additional 30-sec | 5,000 | N/A | N/A | N/A | N/A |
| Insertions | 1 | 2 | 4 | ||
| Airshow (potential quarterly audience 4,842,000 | |||||
| 5-sec billboard spot per quarter | 65,980 | 64,331 | 62,681 | ||
| On Air Radio | |||||
| Channel sponsorship per quarter | 6,600 | 6,435 | 6,270 | ||