No other airline magazine has a readership as extraordinary as Silkroad, the signature magazine for Dragonair. Every month it communicates directly to more than half a million readers from the Asia-Pacific region, 67 per cent of whose primary reason for travel is business. That's a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
With compelling writing and eye-catching photography, the magazine highlights lifestyle as well as work-related issues, through a business filter. The focus is on contemporary China, especially the metropolitan centres of Hong Kong, Shanghai and Beijing, with all stories run in both English and traditional Chinese.
| Frequency: | Monthly |
| Readership: | 558,000 (Potential) |
| Print run: | 55,250 |
| Distribution: | Inside seat pockets on Dragonair Flights. |
RATES
| Advertising Rates (USD) | Frequency Discount | ||||
| Insertions |
1 |
3 |
6 |
9 |
12 |
| Pages | |||||
| Full Page - Run of Page |
12,700 |
12,383 |
12,065 |
11,748 |
11,430 |
| Double Page Spread |
25,083 |
24,456 |
23,829 |
23,202 |
22,575 |
| 1/2 Page |
8,890 |
8,668 |
8,446 |
8,223 |
8,001 |
| 1/3 Page Vertical |
6,985 |
6,810 |
6,636 |
6,461 |
6,287 |
| Prime Positions | |||||
| Inside Front Cover Spread |
29,598 |
28,858 | 28,118 | 27,378 | 26,638 |
| DPS Before Contents |
28,845 |
28,124 | 27,403 | 26,682 | 25,961 |
| DPS Between Contents and Editor's Note |
28,845 |
28,124 | 27,403 | 26,682 | 25,961 |
| Outside Back Cover |
16,510 |
16,097 | 15,685 | 15,272 | 14,859 |
| Inside Back Cover |
14,605 |
14,240 | 13,875 | 13,510 | 13,145 |
| Facing Contents Page |
15,875 |
15,478 | 15,081 | 14,684 | 14,288 |
| Facing Masthead |
15,240 |
14,859 | 14,478 | 14,097 | 13,716 |
| Facing Editor's Note |
15,240 |
14,859 | 14,478 | 14,097 | 13,716 |
| FP Fixed Position Guarantee |
13,970 |
13,621 | 13,272 | 12,922 | 12,573 |
| Map Sponsor - strip ad across 1 page (monthly) |
6,985 |
N/A | N/A | N/A | N/A |
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Double Page Spread |
279 x 416 |
273 x 410 |
234 x 382 |
| Full Page |
279 x 211 |
273 x 205 |
234 x 176 |
| 1/2 Page Vertical |
279 x 102 |
273 x 96 |
234 x 86 |
| 1/2 Page Horizontal |
136 x 211 |
130 x 205 |
116 x 176 |
| 1/3 Page Vertical |
279 x 72 |
273 x 66 |
234 x 56 |
| Single Page (Map strip ad) |
38 x 211 |
35 x 205 |
25 x 195 |
MATERIAL DEADLINES
| Issue |
On Sale |
Booking |
Material |
Cancellation |
| Dec 2008 |
01 Dec 2008 |
28 Oct 2008 |
30 Oct 2008 |
06 Oct 2008 |
| Jan 2009 |
01 Jan 2009 |
26 Nov 2008 |
28 Nov 2008 |
06 Nov 2008 |
| Feb 2009 |
01 Feb 2009 |
17 Dec 2008 |
19 Dec 2008 |
21 Nov 2008 |
| Mar 2009 |
01 Mar 2009 |
23 Jan 2009 |
30 Jan 2009 |
08 Jan 2009 |
| Apr 2009 |
01 Apr 2009 |
25 Feb 2009 |
27 Feb 2009 |
02 Feb 2009 |
| May 2009 |
01 May 2009 |
27 Mar 2009 |
01 Apr 2009 |
03 Mar 2009 |
| Jun 2009 |
01 Jun 2009 |
28 Apr 2009 |
30 Apr 2009 |
07 Apr 2009 |
| Jul 2009 |
01 Jul 2009 |
27 May 2009 |
29 May 2009 |
06 May 2009 |
| Aug 2009 |
01 Aug 2009 |
30 Jun 2009 |
03 Jul 2009 |
10 Jun 2009 |
| Sep 2009 |
01 Sep 2009 |
29 Jul 2009 |
31 Jul 2009 |
08 Jul 2009 |
| Oct 2009 |
01 Oct 2009 |
28 Aug 2009 |
02 Sep 2009 |
06 Aug 2009 |
| Nov 2009 |
01 Nov 2009 |
30 Sep 2009 |
02 Oct 2009 |
09 Sep 2009 |
| Dec 2009 |
01 Dec 2009 |
28 Oct 2009 |
30 Oct 2009 |
07 Oct 2009 |
