No other airline magazine has a readership as extraordinary as Silkroad, the signature magazine for Dragonair. Every month it communicates directly to more than half a million readers from the Asia-Pacific region, 67 per cent of whose primary reason for travel is business. That's a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
With compelling writing and eye-catching photography, the magazine highlights lifestyle as well as work-related issues, through a business filter. The focus is on contemporary China, especially the metropolitan centres of Hong Kong, Shanghai and Beijing, with all stories run in both English and traditional Chinese.
| Frequency: | Monthly |
| Readership: | 540,000 (Potential) |
| Print run: | 55,250 |
| Distribution: | Inside seat pockets on Cathay Pacific Flights. |
RATES
| Advertising Rates (USD) | Frequency Discount | ||||
| Insertions |
1 |
3 |
6 |
9 |
12 |
| Pages | |||||
| Full Page - Run of Page |
11,750 |
11,456 |
11,163 |
10,869 |
10,575 |
| Double Page Spread |
23,206 |
22,626 |
22,046 |
21,466 |
20,886 |
| 1/2 Page |
8,225 |
8,019 |
7,814 |
7,608 |
7,403 |
| 1/3 Page Vertical |
6,463 |
6,301 |
6,139 |
5,978 |
5,816 |
| Prime Positions | |||||
| Inside Front Cover Spread |
27,378 |
||||
| Outside Back Cover |
15,275 |
||||
| Inside Back Cover |
13,513 |
||||
| Facing Contents Page |
15,275 |
||||
| Facing Editor's Notes |
15,275 |
||||
| Fixed position premium (% on rate card) |
10% |
||||
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Double Page Spread |
279 x 416 |
273 x 410 |
234 x 382 |
| Full Page |
279 x 211 |
273 x 205 |
234 x 176 |
| 1/2 Page Vertical |
279 x 102 |
273 x 96 |
234 x 86 |
| 1/2 Page Horizontal |
136 x 211 |
130 x 205 |
116 x 176 |
| 1/3 Page Vertical |
279 x 72 |
273 x 66 |
234 x 56 |
MATERIAL DEADLINES
| Issue |
On Sale |
Booking |
Material |
Cancellation |
| Dec 2007 |
01 Dec 2007 |
30 Dec 2007 |
01 Nov 2007 |
09 Oct 2007 |
| Jan 2008 |
01 Jan 2008 |
27 Nov 2007 |
29 Nov 2007 |
06 Nov 2007 |
| Feb 2008 |
01 Feb 2008 |
17 Dec 2007 |
19 Dec 2007 |
23 Nov 2007 |
| Mar 2008 |
01 Mar 2008 |
29 Jan 2008 |
31 Jan 2008 |
08 Jan 2008 |
| Apr 2008 |
01 Apr 2008 |
25 Feb 2008 |
27 Feb 2008 |
01 Feb 2008 |
| May 2008 |
01 May 2008 |
28 Mar 2008 |
01 Apr 2008 |
03 Mar 2008 |
| Jun 2008 |
01 Jun 2008 |
29 Apr 2008 |
01 May 2008 |
07 Apr 2008 |
| Jul 2008 |
01 Jul 2008 |
27 May 2008 |
29 May 2008 |
06 May 2008 |
| Aug 2008 |
01 Aug 2008 |
01 Jul 2008 |
03 Jul 2008 |
10 Jun 2008 |
| Sep 2008 |
01 Sep 2008 |
29 Jul 2008 |
31 Jul 2008 |
08 Jul 2008 |
| Oct 2008 |
01 Oct 2008 |
29 Aug 2008 |
02 Sep 2008 |
06 Aug 2008 |
| Nov 2008 |
01 Nov 2008 |
30 Sep 2008 |
02 Oct 2008 |
09 Sep 2008 |
| Dec 2008 |
01 Dec 2008 |
28 Oct 2008 |
30 Oct 2008 |
07 Oct 2008 |
