This is Cathay Pacific's bi-lingual (English and Traditional Chinese) Entertainment Guide. It helps First and Business Class passengers – the most affluent onboard – get the most out of StudioCX, Cathay Pacific's on-board entertainment system.
| Frequency: | Monthly |
| Readership: | 172,000 (Potential) |
| Print run: | 21,783 |
| Distribution: | Inside the seat pockets in First and Business Class on Cathay Pacific. |
RATES
| Advertising Rates (USD) | Frequency Discount | ||||
| Insertions | 1 | 3 | 6 | 9 | 12 |
| Full Page - Run of Page | 6,338 | 6,180 | 6,021 | 5,863 | 5,704 |
| Outside Back Cover | 8,240 | 8,034 | 7,828 | 7,622 | 7,416 |
| Inside Front Cover | 8,240 | 8,034 | 7,828 | 7,622 | 7,416 |
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Full Page |
279 x 211 |
273 x 205 |
234 x 176 |
MATERIAL DEADLINES
| Issue |
On-sale |
Booking |
Material |
Cancellation |
| Dec 2007 |
30 Nov 2007 |
19 Oct 2007 |
6 Nov 2007 |
27 Sep 2007 |
| Jan 2008 |
1 Jan 2008 |
16 Nov 2007 |
5 Dec 2007 |
29 Oct 2007 |
| Feb 2008 |
1 Feb 2008 |
7 Dec 2007 |
8 Jan 2008 |
19 Nov 2007 |
| Mar 2008 |
29 Feb 2008 |
18 Jan 2008 |
5 Feb 2008 |
14 Dec 2007 |
| Apr 2008 |
1 Apr 2008 |
15 Feb 2008 |
5 Mar 2008 |
28 Jan 2008 |
| May 2008 |
1 May 2008 |
20 Mar 2008 |
8 Apr 2008 |
3 Mar 2008 |
| Jun 2008 |
30 May 2008 |
18 Apr 2008 |
6 May 2008 |
31 Mar 2008 |
| Jul 2008 |
1 Jul 2008 |
16 May 2008 |
4 Jun 2008 |
28 Apr 2008 |
| Aug 2008 |
1 Aug 2008 |
20 Jun 2008 |
8 Aug 2008 |
2 Jun 2008 |
| Sep 2008 |
1 Sep 2008 |
22 Jul 2008 |
7 Aug 2008 |
3 Jul 2008 |
| Oct 2008 |
1 Oct 2008 |
19 Aug 2008 |
4 Sep 2008 |
31 Jul 2008 |
| Nov 2008 |
31 Oct 2008 |
19 Sep 2008 |
7 Oct 2008 |
1 Sep 2008 |
| Dec 2008 |
1 Dec 2008 |
21 Oct 2008 |
6 Nov 2008 |
2 Oct 2008 |
