The Club Magazine
The Club opens the door to a lifestyle of luxury and prestige for business and leisure travellers. Only the select few have access to The Club: members include 200,000 of the world’s most premier frequent flyers. These are extremely discerning and discriminating readers who recognize quality and iconic brands.
The Club is a magazine that knows how to speak their language. As the pages unfold, readers find themselves spending time with a magazine that uncovers the secrets of destinations known only to a privileged few.
The Club: Not everyone can join but we can give you exclusive access to Cathay Pacific’s and Dragonair’s premier Marco Polo Club members.
| Frequency: | Quarterly |
| Print run: | 170,916 |
| Distribution: | Mailed to Cathay Pacific's and Dragonair's premier Marco Polo Club members with elite tier status (Silver Card or above) and available in all of Cathay Pacific's airport lounges. |
RATES
| Advertising Rates (USD) | Frequency Discount | ||
| Insertions | 1 | 2 | 4 |
| Pages | |||
| Full Page - Run of Page | 12,500 | 12,188 | 11,875 |
| Double Page Spread | 24,688 | 24,071 | 23,454 |
| 1/2 Page | 8,750 | 8,531 | 8,313 |
| 1/3 Page Vertical | 6,875 | 6,703 | 6,531 |
| Prime Positions | |||
| Inside Front Cover Spread | 29,132 | 28,404 | 27,675 |
| Facing Contents Page | 15,625 | 15,234 | 14,844 |
| FP Fixed Position Guarantee | 13,750 | 13,406 | 13,063 |
| Special Unit: reversed back gatefold spread | 19,132 | N/A | N/A |
| (paper & production cost $17,500 non-commissionable) | |||
ADVERTISING SPECIFICATIONS
| Main Section |
Bleed (hxw) mm |
Trim (hxw) mm |
Type (hxw) mm |
| Double Page Spread |
215 x 476 |
205 x 466 |
184 x 446 |
| Full Page |
215 x 243 |
205 x 233 |
184 x 212 |
| 1/2 Page Vertical |
215 x 123 |
205 x 113 |
184 x 103 |
| 1/2 Page Horizontal |
109 x 243 |
99 x 233 |
89 x 212 |
| 1/3 Page Vertical |
215 x 86 |
205 x 72 |
184 x 66 |
MATERIAL DEADLINES
| Issue |
On-sale |
Booking |
Material |
Cancellation |
| Feb 2009 |
17 Feb 2009 |
12 Jan 2009 |
20 Jan 2009 |
12 Jan 2009 |
| May 2009 |
15 May 2009 |
14 Apr 2009 |
17 Apr 2009 |
14 Apr 2009 |
| Aug 2009 |
18 Aug 2009 |
17 Jul 2009 |
20 Jul 2009 |
17 Jul 2009 |
| Nov 2009 |
17 Nov 2009 |
16 Oct 2009 |
20 Oct 2009 |
16 Oct 2009 |
