Silkroad
media kit
Silkroad
No other airline magazine has a readership as extraordinary as Silkroad's, the signature magazine for Dragonair. Every month it communicates directly to more than 600,000 readers from the Asia-Pacific region, 43 per cent of whose primary reason for travel is business. That's a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
With compelling writing and eye-catching photography, the magazine highlights lifestyle as well as work-related issues, through a business filter. The focus is on contemporary China, especially the metropolitan centres of Hong Kong, Shanghai and Beijing, with all stories run in both English and traditional Chinese.
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